Union, N.J. – Mattress Bathtub & Past is aiming to beef up its $3 billion digital enterprise.

The retailer has employed Jill Pavlovich as senior VP of digital commerce and Jake Griffith as VP of product administration, efficient April 4. Each will report back to Rafeh Masood, govt VP and chief digital officer.

Pavlovich shall be answerable for enhancing the digital purchasing expertise and can lead digital merchandising and operations to raise the shopper expertise.  Griffith will oversee the event of recent digital capabilities for the corporate to create a seamless expertise throughout the shopper’s digital journey from search to post-purchase.

Pavlovich joins Mattress Bathtub & Past with greater than 15 years in omnichannel merchandising. She was most not too long ago common supervisor and head of unique manufacturers and merchandising at Wayfair, the place she was answerable for growing and launching greater than 90 unique manufacturers to develop the product portfolio and drive income. Previous to that, Jill held management roles overseeing merchandising at Perry Ellis Worldwide, Dana-co, Natori, Warnaco, and Calvin Klein.

“I stay up for serving to develop the digital merchandising expertise for the corporate’s thrilling array of owned manufacturers, whereas enhancing the omni-always expertise to higher serve prospects and create a extra significant expertise after they store with the model,” she mentioned.

Griffith brings greater than 15 years of strategic retail expertise and can be a part of the corporate from Walmart, the place he held quite a few management roles, most not too long ago as the overall supervisor for sports activities & health. Previous to that, he labored at Amazon, the place he held quite a few roles overseeing enterprise technique for numerous portfolios.

“I stay up for serving to Mattress Bathtub & Past’s prospects unlock the potential in each room, particularly at a time when residence has by no means been extra essential in our lives, whereas serving to the corporate ship continued and sustainable progress,” he mentioned.

Masood commented: “As we enter our 50th 12 months, we are going to introduce prospects to the brand new Mattress Bathtub & Past with the launch of an thrilling array of customer-inspired owned manufacturers, reimagined shops, and continued funding in quicker, simpler and extra handy omnichannel purchasing providers.”



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