By Joanne Friedrick, Analysis Editor
HIGH POINT — The 2020 e-commerce market confirmed no signal of slowing down, particularly throughout a 12 months that included a pandemic that saved folks out of brick-and-mortar shops and had them looking for a plethora of residence furnishings by means of on-line sources.
Whereas Furnishings As we speak estimated that 14{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} of furnishings and bedding gross sales in 2019 would come from on-line channels, the truth is that quantity will seemingly leap considerably for 2020 and past given the upsurge inside the general e-commerce channel.
In keeping with evaluation of U.S. Commerce Division information by Digital Commerce 360, on-line gross sales as a share of all retail spending rose to 19.6{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} in 2020 from 15.8{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} in 2019, a rise of about 24{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd}. In {dollars}, that interprets to $791.7 billion in on-line gross sales out of a complete of simply over $4 trillion. Since 2010, the web gross sales share has risen 206{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd}.
Serving to to maneuver the needle on on-line gross sales had been retailing giants resembling Amazon.com, which noticed its enterprise rise by greater than 37{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} in 2020, and Wayfair, a serious participant in on-line residence furnishings that skilled an excellent bigger leap in gross sales, up 55{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} to $14.1 million in 2020 from $9.1 million in 2019.
Collectively, the 2 accounted for practically 60{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd} of furnishings and bedding gross sales, in response to Furnishings As we speak Strategic Insights’ estimates.
In the meantime, two different main on-line pure-play e-tailers skilled wholesome gross sales boosts as effectively: Overstock’s 2020 gross sales rose slightly below 67{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd}, and Zulily was up about 7{fef176cfe070174158fd7b214e43cb102580b177a66861132e9b8746d895dffd}.
The rest of Furnishings As we speak’s main e-tailers itemizing contains some well-known shops with vital residence furnishings choices resembling One Kings Lane, Gilt, Rue La La and Article, together with a number of direct-to-consumer sellers which are carving out a distinct segment for themselves with customized and boutique-style furnishings choices.
New to this 12 months’s checklist is Joybird.com, an e-commerce subsidiary of La-Z-Boy, which the corporate acquired in 2018, that manufactures upholstered items, and imports and sells case items.
Whereas report focuses solely on on-line furnishings retailers, a second report, to be printed Sept. 27, will spotlight the main Web bedding retailers.