Plano, Texas – JCPenney has now added one other complete residence model to its non-public label portfolio.

Loom + Forge marks the retailer’s most fashionable residence assortment thus far, the corporate mentioned. Product classes embrace indoor and outside decor, bedding, tub, throws, dec pillows, window coverings and tabletop. The model is being supplied in shops and on-line.

The bedding and tub assortment options Oeko-Tex-certified supplies, all-cotton bedding and Turkish cotton tub towels. Throughout the laborious and mushy residence assortment, Loom + Forge is designed with heat finishes, impartial shades and an eye fixed to element.

“Following an enormous 12 months of strategic funding in our residence portfolio, we’re excited to supply our prospects much more selections to create a lovely and cozy residence,” mentioned Michelle Wlazlo, government vice chairman and chief service provider. “As we proceed to reaffirm our place as a frontrunner in residence, the brand new Loom + Forge assortment brings inviting fashionable model to each area – from the bathtub and bed room to the kitchen, dwelling areas, and outdoor – with present, purposeful designs.”

JCPenney has been on a branding streak, introducing Fieldcrest as an unique model final month and amplifying the assortments for its Linden Avenue and Liz Claiborne manufacturers. The corporate mentioned it’s teeing up extra new launches this 12 months in nationwide and personal manufacturers throughout all classes.


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