Just a few members of the Rugs Direct + Lightopia group, from left to proper: Ken Vick, EVP Gross sales; Mike Wagner, VP Efficiency Advertising and marketing; Nicole Brunner, Studio Rep; Myles Felsing, CEO; Mark Humburg, Controller; Sharon Gautschi, SVP Merchandising; Glen Rocheleau, Studio Mgr, Nadine Rocheleau, Buyer Service Mgr (Photograph: Enterprise Wire)
WINCHESTER, Va.—On-line rug retailer Rugs Direct has acquired Lightopia, an omnichannel lighting retailer for each residential and commerce prospects, for an undisclosed sum.
Myles Felsing, CEO of Rugs Direct, shall be CEO of the mixed firm and Ken Vick, principal of Lightopia, will function govt vice chairman, gross sales.
The acquisition positions the mixed firm, with a associate catalog of greater than 200 manufacturers and a 400,000-member buyer base, as a frontrunner within the mid- to high-end residence furnishings market and extends Rugs Direct’s attain into ancillary classes, Rugs Direct mentioned. Lightopia represents manufacturers targeted on up to date design, high quality supplies and accountable manufacturing, and helps shoppers remedy architectural and ornamental lighting wants using the most recent LED lighting know-how. Lightopia has three retail places and one warehouse in southern California and a web based retailer at lightopiaonline.com.
“Class enlargement is core to the long-term technique of Rugs Direct, and we’re thrilled to have Lightopia be a part of us,” Felsing mentioned. “We now have lately seen success including adjoining smooth décor classes to our core space rugs assortment and see great alternative inside the lighting class going ahead. Our perception is that lighting typically serves as a key start line of an inside design or redecorating venture, and space rugs are the of entirety that ties all of it collectively. Having two robust e-commerce manufacturers in these cornerstone product classes positions us effectively for continued progress.”
“Lightopia is worked up to associate with Rugs Direct and its robust advertising, merchandising and know-how capabilities,” mentioned Vick. “These are the substances we wanted to develop so it’s an ideal match.”
Felsing went onto say, “From early conversations with Ken, we acknowledged how effectively the businesses have been aligned culturally. Each have a ardour for good design, a dedication to getting it proper for the client, and perceive the significance of working collectively as a group. I’m trying ahead to thoughtfully integrating these two corporations to take our category-focused brand-positioning to the subsequent degree.”